![]() ![]() They are interconnected and also called interdependent as each offers just part of the total sum. ![]() These components are tangible and intangible and they complement each other. The tourism and hospitality product is called composite product as it involves several components like accommodation, sightseeing, vehicle hire, food and beverage – this is also known as a package. Because of their different nature from other products, tourism products consist of various unique components which are discussed below. Author also states that consumer can only have a thorough imagination about tangible aspects of the tourism product and can only access them through interiors of the hotel or behavior of the staff etc. However, tourism product contains tangible elements as well like meal, airline seat, and bed of hotel but all these tangible elements pass through intangible service products and cannot be experienced before purchasing. ![]() It is also stated that consumer of tourism industry may undergo intense level of risk, as they cannot experience a service before purchase. Tourism services are intangible because they do not smell and cannot be experienced before purchasing According to Murphy and Murphy (2004) tourism is about selling travel experience which involves the collective efforts of several tourism organisations to satisfy their customers’ needs. Tourism products are defined as the products which fulfill tourist needs (Jovicic, 1998). CTA, 1993.It has been recognised that the tourism and hospitality service industry products have unique characteristics that differentiate them from substantiate goods products and provide platform for evolving and various marketing strategies for service and goods. Seminar proceedings, Arnhem, December 1991. Production of ACP fresh fruits and vegetables for export to the EEC. The promotion of fruit and vegetable production in the ACP countries for export to the EEC countries. ![]() A major constraint was seen in the lack of information and statistical data. The principal recommendations by participants pointed to the need to achieve better control of production and marketing by means of improved technical and commercial training, access to finance and credit, seeking out non-traditional markets and joint ventures, diversification of outlets and distribution circuits, the development of transport infrastructures at the national and regional levels, and the development of storage and handling facilities and equipment. The working groups analysed the situation in their countries in terms of production, transport and marketing for each sector. Other aspects covered included: norms and classification (of the EU), quality control and inspection, transport problems and promotion campaigns. The field visits served to illustrate points raised in plenary sessions: production centres, wholesale markets (the wholesale market of Madrid, Mercamadrid, is the leading world market in fish, at least in terms of variety), large shopping malls and hypermarkets, and street sale points. The programme was divided into plenary sessions, field visits and working groups, and covered all phases of the perishability cycle from production to the end of the distribution chain. Each country sent two representatives, one from the public sector and another from the independent sector thus, there were present private operators and members of Chambers of Commerce, public bodies and producer associations. Trade in these products between the European Union (EU) and the aforementioned countries is of considerable importance. The seminar brought together professionals from the fish, fruit and vegetable sectors of Spanish-speaking countries (Equatorial Guinea and the Dominican Republic), Portuguese-speaking countries (Angola, Guinea Bissau and Mozambique) and French-speaking countries (Burkina Faso, Cameroon, Côte d'Ivoire, Mauritania and Senegal). In April 1998, CTA joined forces with the Spanish Ministry of Agriculture, Fisheries and Food, to organise a seminar with the primary goal of analysing this sector in the European context, and as it applies to the various situations in the represented ACP States. Spain is one of the leading countries in the marketing of perishable agro-food products. These countries need to become full players in global commercial networks, and to have access to international markets. As the domains touched by economic liberalisation and competitivity grows, the marketing and distribution of agro-food products is becoming a sizeable issue for certain ACP countries. ![]()
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